Schedule of Classes
Summer Session II 2023
Marketing
Rajesh Iyer • 4137 • 309-677-2991
MTG
350
Consumer Behavior
(3 hours)
Prerequisite: MTG 315.
01
Arr
ONL
ONL
Rajesh Iyer
Asynchronous online
Behavioral science concepts applicable to the understanding of consumer decision making: personality, perception, and group and cultural influences. How these concepts can be used to develop more effective marketing strategies.
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