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Schedule of Classes

 

Spring Semester 2022

 

Marketing
Rajesh Iyer • 4137 • 309-677-2991
MTG304Professional Selling (3 hours)
Prerequisite: 42 credit hours.
 01 TT12:00 PM -1:15 PM BEC2241 Mark C Johlke  
 02 TT3:00 PM -4:15 PM BEC2241 Mark C Johlke  
 04 MWF11:00 AM -11:50 AM BEC2241 Brad Eskridge  
MTG315Principles of Marketing (3 hours)
Prerequisite: Junior standing or 42 credit hours and Marketing major
 01 TT10:30 AM -11:45 AM BEC1180 Randy D. Howard  
 02 Tu5:30 PM -8:20 PM BEC2140 Megan Gibbons  
 04 TT9:00 AM -10:15 AM BEC3170 Heidi Maurer Rottier  
 05 M5:30 PM -8:30 PM BEC3140 Megan Gibbons  
MTG330Financial Services Marketing (3 hours)
Prerequisite: FIN 322, MTG 315.
 01 MW5:30 PM -6:45 PM BEC1120 William Funkhouser  
MTG341Marketing Research I (3 hours)
Prerequisite: Marketing major, QM 262, MTG 315; or consent of department chair.
 01 MW9:30 AM -10:45 AM BEC2170 Mehdi Nezami  
 02 MW11:00 AM -12:15 PM BEC2170 Mehdi Nezami  
MTG360Product and Price Strategy (3 hours)
Prerequisite: QM 262, MTG 315.
 02 MW1:30 PM -2:45 PM BEC2160 Edward Bond  
MTG381Integrated Marketing Communications (3 hours)
Prerequisite: MTG 315.
 01 TT1:30 PM -2:45 PM BEC4140 Heidi Maurer Rottier  
 02 TT3:00 PM -4:15 PM BEC4140 Heidi Maurer Rottier  
MTG384Sales Management (3 hours)
Prerequisite: MTG 304 or MTG 315.
 01 TT9:00 AM -10:15 AM BEC2241 Randy D. Howard  
MTG388Global Supply Chain Management (3 hours)
Prerequisite: MTG 315
 01 M4:30 PM -7:30 PM ONLONL Daniel Stanton Online Course
 Synchronous online. Course requires the purchase of an online lab/software instead of a book purchase. For more information contact the instructor or department.
MTG391Social Media Marketing (3 hours)
Prerequisite: MTG 350 and MTG 381
 01 TT10:30 AM -11:45 AM BEC3170 Heidi Maurer Rottier  
MTG394Supply Chain Tools and Techniques (3 hours)
Prerequisite: MTG 315; M L 353
 01 Tu6:00 PM -8:50 PM ONLONL Harold Robinson Online Course
 Synchronous online
MTG400Topics in Marketing (1 to 6 hours)
Prerequisite: MTG 315, junior standing, and consent of department chair.
 01 *R* Arr     Brad Eskridge  
 03 MW12:30 PM -1:45 PM BEC2170 Mehdi Nezami  
 "Customer Analytics"
 Pre-requisites: MTG 341; or consent of department Chair.
 05 *R* Arr     Rajesh Iyer  
 "Doing Bus in India"
 06 *R* Arr     James Foley  
 "Mkt Search Engine Opt"
 09 *R* Arr     Rajesh Iyer  
MTG490Managerial Marketing (3 hours)
Prerequisite: MTG 315, 341; senior standing.
 01 TT9:00 AM -10:15 AM ONLONL James Muncy Online Course
 Synchronous online
 02 TT7:30 AM -8:45 AM ONLONL James Muncy Online Course
 Synchronous online
 03 MW3:30 PM -4:45 PM ONLONL James Muncy Online Course
 Synchronous online
MTG493Experiential Learning in Professional Sales (1 to 3 hours)
Prerequisite: Permission of department chair; MTG 304.
 01 *R* Arr     Mark C Johlke  
MTG624Marketing Decision Making (3 hours)
 01 MW5:30 PM -8:30 PM BEC2138 Edward Bond  
 Class meets January 19 through March 9;  Last day to add: January 26
 Last day to drop without "W" on transcript: January 31;  Last day to drop with "W" on transcript: February 28
 
Selling-buying process. Selling strategies from the perspective of a professional customer problem-solving approach. Practical exposure to selling concepts, problems, and techniques in a variety of selling situations.
Elements of a comprehensive marketing plan and their interrelationships. Determination of product, pricing, promotion, and channel strategy: analysis, planning, and control of marketing strategy in a socially and ethically responsible manner. Emphasis on improving decision making in a dynamic external environment.
Examination of the increasing use of marketing techniques in the financial services industry and the changing environment of financial services. Course is structured around the core marketing principles of buyer behavior, segmentation, product development, distribution, pricing, and promotion, as well as topics such as relationship marketing, customer loyalty, and technological developments. Designed for students with an interest in banking, insurance, securities, and other financial services industries. Cross-listed with FIN 330.
Systematic gathering, recording, and analysis of data related to marketing of goods and services. Choice of research design, methods of data collection, survey sampling, analysis and interpretation of data, and preparing the research report.
Managerial aspects of pricing and product policies and strategies. Methods used and factors considered in developing and updating product line and pricing decisions in industrial and consumer products. Pricing and product line objectives, product planning and evaluation, establishing product line distribution, environmental factors affecting product and pricing strategies, and quantitative aspects of product line and pricing decisions.
Introduction to advertising and promotions management from an integrated marketing communications perspective. Promotional techniques: advertising, sales promotion, direct marketing, publicity/public relations, personal selling, point-of-purchase communications. Techniques explored through the context of planning, developing, and implementing comprehensive promotional campaigns. Regulatory, social, and economic factors that influence the firm's promotional activities.
Analysis of sales management and decisions made by the sales force manager. Structure and organization of the sales force; nature of the sales job; selling in marketing theory; selection of sales personnel; sales training program; problems in compensation, supervision, and stimulation of sales personnel; analysis of territories and customers; sales forecasting and quotas; ethical problems in sales management; evaluating sales performance.
Examines the theories and practices used to plan, organize, and control exchange relationships in a global context. The approach will go beyond viewing exchange relationships from a strictly physical sense (movement of goods and services) to focus on the interaction between trading partners and how firms are using channel strategies to gain a competitive advantage.
Explores the game changing nature of social media and its impact on traditional marketing activities. Social media allows customers to interact with each other and the brands that they use on a daily basis in new ways. These advances/changes/disruptions may have profound influences on all marketing activities from product development through promotion. Course includes review of word-of-mouth-marketing and study of tools for shaping marketing activities surrounding emerging media (e.g., social networking sites, wikis, multimedia sharing sites, blogs, and virtual worlds).
Prepares students for work as supply chain professionals by giving them familiarity with the dominant terminology, tools, and approaches used in supply chain management. Cross-listed with M L 394.
Topics of special interest which may vary each time course is offered. Topic stated in current Schedule of Classes. May be repeated, for up to 6 hours credit in nonredundant topics.
Systems and information needs of marketing management. Emphasis on integration of tools of information systems with knowledge of marketing in formulating and solving marketing problems. Impact of marketing decisions on key performance measures illustrated by cases, marketing models, and simulation.
Advanced marketing or sales student experience in the field of professional selling. Both practical and academic components are included. The practical component will often take the form of an in-depth study of a sales-related topic, an experience in sales with a company, a research project, a sales simulation, or a blend of these or other elements that will be tailored to each individual student's needs. Repeatable up to 3 hours.
Marketing management problems, policies, and solutions. Case studies of marketing problems, research, and applications of marketing techniques to business problems.
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