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Summer Session I 2022

  

Marketing
Rajesh Iyer • 4137 • 309-677-2991
MTG346International Marketing (3 hours)
Prerequisite: MTG 315. A student may not receive credit for both MTG 346 and I B 407 and 408.
 01 Arr  ONLONL Rajesh IyerCore: WIOnline Course
 
Marketing decisions, strategies, and operations of companies in international business. Elements of an integrated global marketing program. Foreign market potential analysis; alternative entry and expansion strategies; standardization vs. adaptation of product and promotion strategies; pricing, distribution, and sourcing strategies in global operations.
This course meets a Core Curriculum requirement.
OC - Communication - Oral Communication
W1 - Communication - Writing 1
W2 - Communication - Writing 2
FA - Fine Arts
GS - Global Perspective - Global Systems
WC - Global Perspective - World Cultures
HU - Humanities
NS - Knowledge and Reasoning in the Natural Sciences
SB - Knowledge and Reasoning in the Social and Behavioral Sciences
MI - Multidisciplinary Integration
QR - Quantitative Reasoning
This section meets a Core Curriculum requirement.
EL - Experiential Learning
IL - Integrative Learning
WI - Writing Intensive
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