Schedule of Classes

Overview of electronic media industries: radio, television, cables and related electronic technologies. Local, regional, national, and international networks and programming services. Broadcast and broadband distribution; roles of government, advertisers, agencies, and audiences.

Theories and variables of human communication in the interpersonal, group, organizational, intercultural, mediated, and global systems.

How persuasive communication influences human behavior. Emphasis on recent theories of persuasion and experimental research. Creating persuasive messages and evaluating persuasive attempts.

Individual creative research into various problems and aspects of the mass media. Requires application (available in Department Chair's office). May be repeated for a total of six hours.