Schedule of Classes

Introduction to international events, other cultures, and the globalized nature of business environments. Presentations from various international groups on campus. Participation in international cultural events in the community. Pass/Fail.

Overview of sociocultural, religious, historical, economic, and political contexts as these impact ways that business is conducted in China. Examination of the blend of traditional value systems, Communist ideology, and global modernization as influences on contemporary commercial practices in and with China. In-country visits to observe cultural sites and business activities.

Contemporary international business patterns; emphasis on how international is different from domestic. Management of strategic international activities for an exporting firm or a multinational corporation. How international business is affected by countries' social systems; the interface among nations, states, and firms conducting foreign business. Alternative ways that international business may evolve.

Financial characteristics of international business. International exchange, liquidity, markets, investments, and banking, in context of historical development, environmental characteristics, economic factors, political systems, and legal constraints. Emphasis on exchange rate exposure management. Cross listed as FIN 323.

Covers the development of strategic and tactical marketing decisions in a global marketplace. Market potential analysis; alternative entry and expansion strategies; standardization versus adaption of product and promotion strategies; pricing, distribution, and sourcing strategies in global operations are discussed. Elements of an integrated global marketing in diverse national and regional economic, legal-political and cultural settings; multinational business organization and control issues.

May be repeated for a maximum of 3 semester hours.