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Schedule of Classes

 

Fall Semester 2018

 

Marketing
Edward Bond • Campustown 106 • 677-2280
MTG205Marketing Presentations (1.5 hours)Seats
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Prerequisite: COM 103; marketing majors only; sophomore or junior standing only; or consent of department chair.
 01 TT8:55 AM -10:20 AM BR322 Heidi Maurer Rottier  0
 Class meets August 23 through October 11;  Last day to add: August 28
 Last day to drop without "W" on transcript: August 30;  Last day to drop with "W" on transcript: September 27
 02 TT9:00 AM -10:15 AM BR322 Heidi Maurer Rottier  0
 Class meets October 16 through December 4;  Last day to add: October 18
 Last day to drop without "W" on transcript: October 23;  Last day to drop with "W" on transcript: November 20
MTG304Professional Selling (3 hours)Seats
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Prerequisite: 42 credit hours.
 01 TT6:00 PM -7:15 PM CPT016 Mark C Johlke  0
 02 MW3:30 PM -4:45 PM CPT008 Brad Eskridge  0
 03 MW2:00 PM -3:15 PM CPT008 Brad Eskridge  0
MTG315Principles of Marketing (3 hours)Seats
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Prerequisite: Junior standing or 42 credit hours and Foster College of Business major
 01 TT12:00 PM -1:15 PM WES016 Sibylle N LaHood  0
 02 TT1:30 PM -2:45 PM WES016 Sibylle N LaHood  0
 04 TT1:30 PM -2:45 PM CPT016 Edward Bond  0
 05 TT1:30 PM -2:45 PM WES012 Heidi Maurer Rottier  0
 06 TT3:00 PM -4:15 PM WES012 Heidi Maurer Rottier  0
 07 Tu6:00 PM -8:50 PM BR091 Randy D. Howard  0
 08 W6:00 PM -8:50 PM BR091 Randy D. Howard  0
MTG341Marketing Research I (3 hours)Seats
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Prerequisite: QM 262 or consent of department chair; MTG 315.
 01 MW2:00 PM -3:15 PM MAR038 Mitch Griffin  0
 02 MW3:30 PM -4:45 PM MAR038 Mitch Griffin  0
MTG350Consumer Behavior (3 hours)Seats
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Prerequisite: MTG 315.
 01 MW11:00 AM -12:15 PM WES310A James Muncy  0
 02 MW12:35 PM -1:50 PM WES310A James Muncy  0
 03 TT12:00 PM -1:15 PM CPT19 James Muncy  0
MTG360Product and Price Strategy (3 hours)Seats
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Prerequisite: QM 262, MTG 315.
 01 MW11:00 AM -12:15 PM BR322 Mitch Griffin  1
MTG381Integrated Marketing Communications (3 hours)Seats
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Prerequisite: MTG 315.
 01 MW3:30 PM -4:45 PM GCC202 Amita Bhadauria  0
 02 MW2:00 PM -3:15 PM GCC202 Amita Bhadauria  0
MTG388Global Supply Chain Management (3 hours)Seats
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Prerequisite: MTG 315
Course Surcharge: $75
 01 M4:00 PM -7:00 PM GCC124 Susie Conley  0
MTG391Social Media Marketing (3 hours)Seats
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Prerequisite: MTG 350 and MTG 381
 01 TT10:30 AM -11:45 AM BR322 Heidi Maurer Rottier  0
MTG393Retailing (3 hours)Seats
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Prerequisite: MTG 315.
 01 MW2:00 PM -3:15 PM BR250 Sibylle N LaHood  0
 02 MW3:30 PM -4:45 PM BR250 Sibylle N LaHood  1
MTG400Topics in Marketing (1 to 6 hours)Seats
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Prerequisite: MTG 315, junior standing, and consent of department chair.
 01 TT4:30 PM -5:45 PM CPT016 Heather Wand  0
 "Logistics Management"
MTG404Advanced Professional Selling (3 hours)Seats
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Prerequisite: MTG 304.
 01 TT3:00 PM -4:15 PM CPT016 Mark C Johlke  3
MTG420Business Marketing (3 hours)Seats
Avail
Prerequisite: MTG 315 or consent of department chair.
 01 Canceled
 02 Canceled
MTG492Independent Study Or Research in Marketing (1 to 3 hours)Seats
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Prerequisite: consent of department chair.
 01 *R* Arr     Edward Bond   
 "Marketing Management"
MTG493Experiential Learning in Professional Sales (1 to 3 hours)Seats
Avail
Prerequisite: Permission of department chair; MTG 304.
 01 *R* Arr     Mark C Johlke   
MTG624Marketing Decision Making (3 hours)Seats
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 01 *R* MW5:30 PM -8:30 PM CPT016 Edward Bond   
 Class meets August 22 through October 10;  Last day to add: August 27
 Last day to drop without "W" on transcript: August 29;  Last day to drop with "W" on transcript: September 26
 
Conducting background research, developing an effective marketing presentation, exposure to presentation software packages, and making oral marketing presentations; sales presentations, background information on specific companies, competitive analysis, target market presentations, presentation of a marketing plan.
Selling-buying process. Selling strategies from the perspective of a professional customer problem-solving approach. Practical exposure to selling concepts, problems, and techniques in a variety of selling situations.
Elements of a comprehensive marketing plan and their interrelationships. Determination of product, pricing, promotion, and channel strategy: analysis, planning, and control of marketing strategy in a socially and ethically responsible manner. Emphasis on improving decision making in a dynamic external environment.
Systematic gathering, recording, and analysis of data related to marketing of goods and services. Choice of research design, methods of data collection, survey sampling, analysis and interpretation of data, and preparing the research report.
Behavioral science concepts applicable to the understanding of consumer decision making: personality, perception, and group and cultural influences. How these concepts can be used to develop more effective marketing strategies.
Managerial aspects of pricing and product policies and strategies. Methods used and factors considered in developing and updating product line and pricing decisions in industrial and consumer products. Pricing and product line objectives, product planning and evaluation, establishing product line distribution, environmental factors affecting product and pricing strategies, and quantitative aspects of product line and pricing decisions.
Introduction to advertising and promotions management from an integrated marketing communications perspective. Promotional techniques: advertising, sales promotion, direct marketing, publicity/public relations, personal selling, point-of-purchase communications. Techniques explored through the context of planning, developing, and implementing comprehensive promotional campaigns. Regulatory, social, and economic factors that influence the firm's promotional activities.
Examines the theories and practices used to plan, organize, and control exchange relationships in a global context. The approach will go beyond viewing exchange relationships from a strictly physical sense (movement of goods and services) to focus on the interaction between trading partners and how firms are using channel strategies to gain a competitive advantage.
Explores the game changing nature of social media and its impact on traditional marketing activities. Social media allows customers to interact with each other and the brands that they use on a daily basis in new ways. These advances/changes/disruptions may have profound influences on all marketing activities from product development through promotion. Course includes review of word-of-mouth-marketing and study of tools for shaping marketing activities surrounding emerging media (e.g., social networking sites, wikis, multimedia sharing sites, blogs, and virtual worlds).
Retailing from the management perspective. Emphasis on retail policies and organization, operation of buying and selling functions, merchandise control, store systems, personnel management, retail accounting, and expense control.
Topics of special interest which may vary each time course is offered. Topic stated in current Schedule of Classes. May be repeated, for up to 6 hours credit in nonredundant topics.
Advanced study of professional selling techniques focusing upon specific knowledge areas and skills that contribute to competitive advantage, long-term customer relations, and customer satisfaction. Emphasis is placed upon students developing functional sales experiences, both individually and in group settings.
Comprehensive examination of nature, structure, and distinguishing characteristics of marketing to and between organizations. Unique aspects of organizational decision-making and buying from the seller's perspective. Exploration of requirements to manage strategy development, interfirm relationships, e-commerce, and innovation processes in firms marketing to organizations.
Studies or research undertaken by well-qualified, advanced students under the guidance of a faculty member.
Advanced marketing or sales student experience in the field of professional selling. Both practical and academic components are included. The practical component will often take the form of an in-depth study of a sales-related topic, an experience in sales with a company, a research project, a sales simulation, or a blend of these or other elements that will be tailored to each individual student's needs. Repeatable up to 3 hours.
Marketing management problems, policies, and solutions. Case studies of marketing problems, research, and applications of marketing techniques to business problems.
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