Bradley Logo Schedule of Classes  
Summer Session II 2017  

Edward Bond • Campustown 106 • 677-2280
MTG350Consumer Behavior (3 hours)
Prerequisite: MTG 315.
 01 Arr     Matt O'Brien Online Course
Behavioral science concepts applicable to the understanding of consumer decision making: personality, perception, and group and cultural influences. How these concepts can be used to develop more effective marketing strategies.
Picture of Instructor

Choose a different department

Choose a different semester

Search Class Database