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Summer Session II 2017  

Marketing
Edward Bond • Campustown 106 • 677-2280
MTG350Consumer Behavior (3 hours)Seats
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Prerequisite: MTG 315.
 01 Arr     Matt O'Brien Online Course0
 
Behavioral science concepts applicable to the understanding of consumer decision making: personality, perception, and group and cultural influences. How these concepts can be used to develop more effective marketing strategies.
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