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Summer Session II 2017

 

Marketing
Rajesh Iyer • 4137 • 309-677-2991
MTG350Consumer Behavior (3 hours)
Prerequisite: MTG 315.
 01 Arr     Matt O'Brien Online Course
 
Behavioral science concepts applicable to the understanding of consumer decision making: personality, perception, and group and cultural influences. How these concepts can be used to develop more effective marketing strategies.
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