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Summer Session I 2017


Edward Bond • Campustown 106 • 677-2280
MTG346International Marketing (3 hours)
Prerequisite: MTG 315. A student may not receive credit for both MTG 346 and IB 407 and 408.
 01 Arr     Rajesh Iyer Online Course
Marketing decisions, strategies, and operations of companies in international business. Elements of an integrated global marketing program. Foreign market potential analysis; alternative entry and expansion strategies; standardization vs. adaptation of product and promotion strategies; pricing, distribution, and sourcing strategies in global operations.
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