Prerequisite: MTG 315. A student may not receive credit for both MTG 346 and IB 407 and 408.
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Arr
Rajesh Iyer
Marketing decisions, strategies, and operations of companies in international business. Elements of an integrated global marketing program. Foreign market potential analysis; alternative entry and expansion strategies; standardization vs. adaptation of product and promotion strategies; pricing, distribution, and sourcing strategies in global operations.
